Is Commercial Real Estate a Great Market?
I can’t keep up with CRE start-ups anymore. They start out doing one thing. Months later it’s something else.
Not that there’s anything wrong with changing course when you notice you’re not gaining traction. It’s called responding to the market – or, more bluntly – change or die.
Marc Andreessen wrote about this process – what he called getting the right “product/market fit.” Of the 3 things he believed a start-up needs to succeed – a great team, product and market – having a great market was most important. Why?