#Success: How CRE Is Turning Social Media Into Deals
Can you really pull in $40M from some tweets and videos? Lee & Associates Orange County broker Allen Buchanan has brought in deals accounting for that much through the weekly social media content he curates. Buchanan is part of a growing number of commercial real estate brokers, marketers, researchers and companies embracing social platforms to expand brands, be recognized as industry leaders, engage with current and potential clients, and, of course, get deals. In honor of National Social Media Day June 30, Bisnow spoke with some CRE professionals doing it right and seeing major returns.