Three Reasons Commercial Real Estate Brokers Should Embrace, Not Fear Technology
Technology is offering efficiency, knowledge and timely information. Through the adoption of technology, brokers can be trusted advisors at the table, rather than transactional agents. It’s the role of a broker to provide liquidity, transparency and the highest return on a property.
Residential real estate brokers — think single family homes — quickly adopted technology as a symbiotic partner while commercial real estate has lagged. Today, embracing technology will propel savvy commercial real estate firms ahead and leave those slow to adopt new practices chasing the curve. Technology will most certainly have a significant effect on the business of commercial real estate brokerages.